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Differentiate your practice

Consumers are different now. Are you ready?

We are living in interesting times to say the least: inflation, economic downturns, global unrest, social media and all that has come with it. So much has changed in the world over the last 16 years since I graduated from ICO.

How to create loyalty through the convenience of Tele-optometry

Eye care was already going through major shifts with regard to access to care long before anyone had even heard of Covid-19 or its variants and like lots of other things, the pandemic caused many to rethink how access to care can work.

Dry eye journey - the launch

So you've decided to start your dry eye practice - congratulations! It takes time, deliberation, and a fair amount of courage to get this far.

Dry Eye Care - A Whole New World?

There is a lot to learn, but there are also unbelievable sights and indescribable feelings. Learn more about this magic carpet ride, replete with new horizons to pursue.

Point of View: an Optician's perspective on e-commerce in eye care

Some knee-jerk responses to the advent of e-commerce in eye care have ranged from the outraged and anxious to the accepting and excited. Sami Svrcek Frantz of David Kind discusses the ins and outs of e-commerce and how your practice stands to benefit.

The New Consumer

If the only constant is change, how do you recognize which changes you need to make to keep up with the times?