Many eye care practices reach a point where the schedule is so packed that coming up for air to work on the business is impossible because all your energy is spent working in the practice. This has become something of a trope in eye care conversations everywhere, but how do you address that problem?

It has become more apparent by the day that private eye care practitioners can no longer rely on “if you build it, they will come” as a growth strategy. Even less reliable is the adage, “if they come, they will purchase”.

A letter from Anagram co-founder and CEO, Jeremy Bluvol