Being an Open Access provider
Accessing Viewtopia - Live Q&A!
Join Steve Alexander, author of Accessing Viewtopia and Head of Growth at Anagram as he answers your vision insurance questions to help you make better decisions about your relationships for 2025 and beyond!
Published 2.17.2025
A quick preview of some of the questions asked and what to consider throughout this webinar.
- What are the four primary ways to work with vision insurance?
- In network
- Opt Out
- Out of Network
- Open Access
- Should you think of vision plans as a marketing tool / expense?
- Customer Acquisition Cost
- Marketing providers don’t typically compete against you
- What about those patients who “only want what’s covered”?
- They’re not your patients anyway
- You are very likely losing money on those patients
- How will patients find me if I’m out of network?
- How have other practices succeeded in dropping plans?
- Are there resources available to make it easier to drop a vision plan?
- When is it the wrong time to drop a vision plan?
- How many practices are currently using your service and have become ongoing users?
Webinar Recording
Author
Steve Alexander, Head of Growth
Steve Alexander has been in the eye care industry for over 20 years and has worn many hats including optician, ophthalmic tech, lab tech, practice manager, regional manager, operations consultant, CE certified speaker and other in both private and corporate eye care settings. Over the last 8 years, he has been consulting with practices to find ways to better understand their patients, the ecosystems in which they work, and how to create a practice of which they can be proud.
